EL Elfo Navideño: Character design.
El Elfo de Navidad: Character design for an advertising campaign of a Latin supermarket in the United States.
(the name of the supermarket was change for copyright reason)
The Campaign
TEASER "Santa Claus went ahead and brought a new supermarket to the neighborhood."
REVEAL "The Elf of EL CHICO is hiding in the supermarket and whoever finds it will take it home with a gift."
The Elf and variant.